your book

Would a book with your picture and name on it elevate your professional status, and make you the new benchmark in your field? Would you get the offers, the invitations to speak, and the interviews if you were the one with a book? Numerous professionals have expressed their firm faith that it was the publication of their book that launched their national careers. Many of those actually set out to elevate their career status by seeking out a writing firm to write their book, and making the release of their book an indispensable component of an overall public relations strategy. If your PR firm has not suggested that you write and release a book, you may be speaking with the wrong firm.

Rachael Ray attributes her phenomenal success to her understanding that without a book in print, her career would still be stuck in a rut. She explains that she was doing a local cooking broadcast, and spending her very small compensation to buy food for the show. She “knew” that without a book, her career would never get off the ground. She put her book together, released it, and suddenly began getting invitations to be on national television shows like Oprah. She got her own nationally televised show, then wrote another book! What is the message for you? Does your career, profession, business or company need a book? In the same way that a print book distinguishes a professional, it distinguishes a company, service or product. You can set yourself apart from the competition by publishing a book.

Writing a book about your services or methodologies will set you apart from your competition, providing you with market positioning, brand recognition, authenticity and credibility that cannot be obtained in any other manner. You will receive an immediate and sustained boost to your market perception, which nearly always translates into elevated lead generation, business inquiries, and opportunities.

Imagine for a moment how you and your company will be perceived when your printed book is presented to your industry and potential clients and customers. Whatever the service or other offering, nearly every business, organization or career enjoys manifold benefits growing directly from the publication of a book. You will be perceived as the leader, the force behind the cutting edge of what you do.