Your book will make you the recognized Expert in your field.

Seminar Speaking. The top seminar speaking coach in the world tells every one of his students that they need a book. You need a book with your picture and name on the cover to tell the world that you are the go-to person, the professional. If you want to be asked to speak on radio and television programs about subjects that include your area of expertise, then you need a book to establish your credentials. In academia we hear the words “Publish or Perish” spoken with resounding clarity and finality, and for good reason. Your book is central to establishing heightened credibility in any field or industry, and can become the source of greater leads, sales and revenues. This is especially true in the case of professionals who enjoy the regard of their peers, and who are recognized in their profession as having achieved much more than most. A book can share valued information and lessons across a profession and garner the respect of fellow practitioners.As a leader in the self-help and motivational speaking profession you well understand that a print book with your name and picture on the cover and your insights within the pages is an absolute must to establish you as a luminary in your field.

Writing a book about your expertise and methodologies sets you apart from your competition, providing you with market positioning, brand recognition, authenticity and credibility that cannot be obtained in any other manner. Regardless of your area of expertise you will receive an immediate and sustained boost to your market perception, which nearly always translates into elevated lead generation, business inquiries and invitations to speak.

Would a book with your picture and name on it elevate your professional status, and make you the new benchmark in your field? Would you get the offers, the invitations to speak, and the interviews if you were the one with a book? Numerous professionals have expressed their firm faith that it was the publication of their book that launched their national careers. Many of those actually set out to elevate their career status by seeking out a writing firm to write their book, and making the release of their book an indispensable component of an overall public relations strategy. If your PR firm has not suggested that you write and release a book, you may be speaking with the wrong firm.

Rachael Ray attributes her phenomenal success to her understanding that without a book in print, her career would still be stuck in a rut. She explains that she was doing a local cooking broadcast, and spending her very small compensation to buy food for the show. She “knew” that without a book, her career would never get off the ground. She put her book together, released it, and suddenly began getting invitations to be on national television shows like Oprah. She got her own nationally televised show, then wrote another book! What is the message for you? Does your career, profession, business or company need a book? In the same way that a print book distinguishes a professional, it distinguishes a company, service or product. You can set yourself apart from the competition by publishing a book.

Writing a book about your services or methodologies will set you apart from your competition, providing you with market positioning, brand recognition, authenticity and credibility that cannot be obtained in any other manner. You will receive an immediate and sustained boost to your market perception, which nearly always translates into elevated lead generation, business inquiries, and opportunities.

Imagine for a moment how you and your company will be perceived when your printed book is presented to your industry and potential clients and customers. Whatever the service or other offering, nearly every business, organization or career enjoys manifold benefits growing directly from the publication of a book. You will be perceived as the leader, the force behind the cutting edge of what you do.

It’s All About Your Credibility—Your “Authenticity”

We understand credibility. Some have it, and some don’t. What’s the difference? Perception.

Some people or organizations can lose credibility in an instant, usually through the dissemination of adverse information. Most, however, exist within a cloud of anonymity and the resultant ambivalence toward them and their product or service. Others have no authenticity. Anyone in today’s marketplace can invest a little money and put up a website that makes him look like a seasoned fixture in the industry. He can rent a nice office and buy some hardwood furnishings and place an ad on television.

People have become leery of everyone because of this ability. A printed book with your name and picture on it tells everyone that you are the go-to-guy, the benchmark company, the one who pioneered the field and is still standing tall in it.

Many of our clients have spent years and untold resources attempting to establish themselves as leaders and authorities. Few things can catapult their public perception and authenticity like a print book.

Clients, patrons, potential customers, and even competitors instantly view our clients in a new light when their book is distributed. Whatever the company or executive asserts is suddenly viewed with greater weight of authority, and a celebrity aura surrounds the person or organization featured in a book. Media and industry news sources often seek out the opinions and commentaries of those who are generally considered “experts” in the field, as established by the existence of their book. Isn’t it time you had a book?

A book can also help you establish “context” for misunderstood events. It sometimes becomes necessary to set the record straight. We help you tell your story in a persuasive manner, clearing up misconceptions that may have previously plagued an organization, executive or product. History, after all, belongs to those who write it.