Corporate Histories

The story of your business and all of the efforts and decisions that were made to make it successful should be preserved. Businesses, corporations, partnerships and other organizations, and those who found and lead them, which have overcome the odds and risen to the top of their industry or profession should have a print book written and distributed.

Does your business or company need a book? In the same way that a print book distinguishes a professional, it distinguishes a company. Your company can set itself apart from the competition by publishing a book about its history, its innovations and its unique characteristics. We are often commissioned to write books about the founders or key members of businesses or organizations, which serve as gestures of gratitude for years of selfless service, or training, motivational and introductory materials for the organization’s personnel or potential clientele. These books provide our clients with important organizational and cultural ambiance as well as the heightened status that naturally flows from being perceived as the industry leader and innovator.

Have Scottsdale Multimedia write a book about your company. Almost everyone that you want to do business with wants to know something about you before they make up their mind. You will be surprised at how many people will take notice of you and your company as a result if its heightened status in your industry when your book is released.

Writing a book about your company’s history, products, services or methodologies will set you apart from your competition, providing you with market positioning, brand recognition, authenticity and credibility that cannot be obtained in any other manner. You will receive an immediate and sustained boost to your market perception, which nearly always translates into elevated lead generation and business inquiries.

Imagine for a moment how you and your organization will be perceived when your printed book is presented to your industry and potential clients and customers. Whatever the product, service or other offering, nearly every business, organization or career enjoys manifold benefits growing directly from the publication of a book. You will be perceived as the leader, the force behind the cutting edge of what you do.

Businesses contact us to write books about:

  • the development and growth of the business or organization
  • the history of the business’s founders
  • the biography of a key officer or director
  • the memoirs of a special support person
  • the methodologies offered by the business
  • the “context” of their history

The preservation and telling of an organization’s story is paramount to creating an adequate appreciation for the people and decisions that made it what it is at the present, and to provide a roadmap of the direction the business is heading. A book about a company or a key executive can be central to establishing heightened credibility in any field or industry, and can become the source of greater leads, sales and revenues. This is especially true in the case of professionals who enjoy the regard of their peers, and who are recognized in their profession as having achieved much more than most. A book can share valued information and lessons across a profession and garner the respect of fellow practitioners.

It’s All About Your Credibility—Your “Authenticity”

We understand credibility. Some have it, and some don’t. What’s the difference? Perception.

Some people or organizations can lose credibility in an instant, usually through the dissemination of adverse information. Most, however, exist within a cloud of anonymity and the resultant ambivalence toward them and their product or service. Others have no authenticity. Anyone in today’s marketplace can invest a little money and put up a website that makes him look like a seasoned fixture in the industry. He can rent a nice office and buy some hardwood furnishings and place an ad on television.

People have become leery of everyone because of this ability. A printed book with your name and picture on it tells everyone that you are the go-to-guy, the benchmark company, the one who pioneered the field and is still standing tall in it.

Many of our clients have spent years and untold resources attempting to establish themselves as leaders and authorities. Few things can catapult their public perception and authenticity like a print book.

Clients, patrons, potential customers, and even competitors instantly view our clients in a new light when their book is distributed. Whatever the company or executive asserts is suddenly viewed with greater weight of authority, and a celebrity aura surrounds the person or organization featured in a book. Media and industry news sources often seek out the opinions and commentaries of those who are generally considered “experts” in the field, as established by the existence of their book. Isn’t it time you had a book?

A book can also help you establish “context” for misunderstood events. It sometimes becomes necessary to set the record straight. We help you tell your story in a persuasive manner, clearing up misconceptions that may have previously plagued an organization, executive or product. History, after all, belongs to those who write it.

If you need a corporate or business history book written, with over 20 years of professional writing experience we know how to bring your ideas alive on the page and make them interesting and exciting for the reader. Call us to discuss your book idea.