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Motivational

Motivational & Inspirational Books for Professionals
Would a book with your picture and name on it elevate your professional status, and make you the new benchmark in motivation and inspiration or other field? Would you get the offers, the invitations to speak, and the interviews if you were the one with a book? Numerous motivation professionals have expressed their firm faith that it was the publication of their book that launched their national careers. Many of those actually set out to elevate their career status by seeking out a writing firm to write their book, and making the release of their book an indispensable component of an overall public relations strategy. If your PR firm has not suggested that you write and release a book, you may be speaking with the wrong firm.
Deepak Chopra wrote a book, and decided it was so important to launch his nationwide career that he self-published it. Rachael Ray attributes her phenomenal success to her understanding that without a book in print, her career would still be stuck in a rut. She explains that she was doing a local cooking broadcast, and spending her very small compensation to buy food for the show. She “knew” that without a book, her career would never get off the ground. She put her book together, released it, and suddenly began getting invitations to be on national television shows like Oprah. She got her own nationally televised show, then wrote another book! Who else do you know who wrote a book to launch his or her career? Almost everyone whose name you can think of has written a book. What is the message for you? Does your career, profession, business or company need a book? In the same way that a print book distinguishes a professional, it distinguishes a company, service or product. You can set yourself apart from the competition by publishing a book.
Writing a motivational or inspirational book in your area of expertise, services or methodologies will set you apart from your competition, providing you with market positioning, brand recognition, authenticity and credibility that cannot be obtained in any other manner. You will receive an immediate and sustained boost to your market perception, which nearly always translates into elevated lead generation, business inquiries, and opportunities.
Imagine for a moment how you and your career will be perceived when your printed book is presented to your industry and potential clients and customers. Why have a brochure printed up when your can hand a potential client a book! Whatever the service or other offering, nearly every business, organization or career enjoys manifold benefits growing directly from the publication of a book. You will be perceived as the leader, the force behind the cutting edge of what you do.
We are often commissioned to write books about the founders or key members of businesses or organizations, which serve as gestures of gratitude for years of selfless service, or training, motivational and introductory materials for the organization’s personnel or potential clientele. These books provide our clients with important organizational and cultural ambiance as well as the heightened status that naturally flows from being perceived as the industry leader and innovator.
Seminar Speaking. The top seminar speaking coach in the world tells every one of his students that they need a book. You need a book with your picture and name on the cover to tell the world that you are the go-to person, the professional. If you want to be asked to speak on radio and television programs about subjects that include your area of expertise, then you need a book to establish your credentials. In academia we hear the words “Publish or Perish” spoken with resounding clarity and finality, and for good reason. Your book is central to establishing heightened credibility in any field or industry, and can become the source of greater leads, sales and revenues. This is especially true in the case of professionals who enjoy the regard of their peers, and who are recognized in their profession as having achieved much more than most. A book can share valued information and lessons across a profession and garner the respect of fellow practitioners.

It’s All About Your Credibility—Your “Authenticity”
We understand credibility. Some have it, and some don’t. What’s the difference? Perception.
Some people or organizations can lose credibility in an instant, usually through the dissemination of adverse information. Most, however, exist within a cloud of anonymity and the resultant ambivalence toward them and their product or service. Others have no authenticity. Anyone in today’s marketplace can invest a little money and put up a website that makes him look like a seasoned fixture in the industry. He can rent a nice office and buy some hardwood furnishings and place an ad on television.
People have become leery of everyone because of this ability. A printed book with your name and picture on it tells everyone that you are the go-to-guy, the benchmark company, the one who pioneered the field and is still standing tall in it.
Many of our clients have spent years and untold resources attempting to establish themselves as leaders and authorities. Few things can catapult their public perception and authenticity like a print book.
Clients, patrons, potential customers, and even competitors instantly view our clients in a new light when their book is distributed. Whatever the company or executive asserts is suddenly viewed with greater weight of authority, and a celebrity aura surrounds the person or organization featured in a book. Media and industry news sources often seek out the opinions and commentaries of those who are generally considered “experts” in the field, as established by the existence of their book. Isn’t it time you had a book?
A book can also help you establish “context” for misunderstood events. It sometimes becomes necessary to set the record straight. We help you tell your story in a persuasive manner, clearing up misconceptions that may have previously plagued an organization, executive or product. History, after all, belongs to those who write it.
Scottsdale Multimedia’s book writing service was recently featured on national television, and our method of preserving and bringing stories to life was called “groundbreaking.” The video segment has been posted here on our website to relate what our clients can generally expect when we write their story. It may be helpful for you to review it as well. We have also recently been featured in Robb Report and Jetset magazines.
Scottsdale Multimedia, Inc. is a professional writing service headed by our founding writer and editor-in-chief, J.L. Thompson. Mr. Thompson oversees all aspects of the writing of your book and rewrites it until it is a polished manuscript, ready for your publisher, agent, binder or distribution network. John Bingham is a founding partner and our V.P. of Author Development, and he will work closely with you to ensure that you are completely as ease with the interviewing and writing process.
If you need a book written, with over 20 years of professional writing experience we know how to bring your ideas alive on the page and make them interesting and exciting for the reader. Call us to discuss your book idea.
Have experienced, published, award winning writers bring your story to life.
Which of these business people are you? What level of stature have you achieved in your business or career? What level would you like to achieve?